What Are The Benefits of Charitable Gifting?

Charitable gifting in all its forms has many benefits, for both the one giving and the one receiving. Several neuroscience studies have shown that giving to others activates the region of the brain involved in processing rewards―the same region that is active when receiving money and eating good food. This finding is thought of as the neural basis for the warm, fuzzy feeling we get when we give to others.[1]

The givers are, of course, not the only ones who benefit from the act of giving. Those who have received gifts from GFA World’s Christmas Gift Catalog can attest to the life-changing impact of a simple gift. One such person is Bhrithi, a young Asian widow with two sons. Bhrithi struggled to make a living, selling vegetables from a mat on the side of the road. Authorities decided to widen the road and evicted her, and her options for other places to trade were severely limited.

Then, a GFA pastor in the area decided that Bhrithi should receive a gift from the Christmas Gift Catalog: a $120 pull cart. The simple piece of equipment has proven to be immensely valuable. Bhrithi said, “With the pull cart, I can travel around and sell onions and potatoes. Wherever I find a suitable place, I stand and sell. My earnings have also increased.” A single, relatively inexpensive gift allowed her to dramatically change her life.[2]


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