Measuring Ministry on the Mission Field

“A sustainable outcome is the ability to continue a defined behavior indefinitely.”
 — Sustainability Outcomes

“If you can’t measure it, you can’t improve it.”
 — Peter Drucker, business leader and author

WILLS POINT, TX — Gospel for Asia (GFA) — The two opening quotes are truths that cannot be ignored whether improving your golf game, building a business or managing a ministry.


Imagine a golfer not counting his strokes. Not only would he not know his score, he would not know if he was improving his game as he played more rounds.

We usually think of measuring quantity. How many of this do we have, or how many of that did we give? However, measuring for the success and sustainability of a ministry must also consider quality.

Measuring results is absolutely imperative to determine what a ministry must do to grow.

If a golfer is three-putting every green, he knows that he can cut 18 strokes off his game by improving his putting until he can two-putt every green.

The question for the golfer then is, “What do I need to do to improve my putting?”

We’ll let the golfer decide what he should do. Our focus is on the mission field.

Take Jesus Wells for instance. Many missionary, humanitarian and governmental agencies drill wells in remote South Asian villages. Some wells are only available to select individuals, families or groups. The quantity of wells is one measurement, but sustainable success requires more.


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